Level Up! Why Our Team Went to Vegas for the Ultimate Auction Marketing Upgrade

Hey everyone. Get ready for some exciting news that is going to make a massive, positive difference in how we handle your next sale.

Recently, our owner, Jarrod Hines, and our Chief Marketing Officer, Lynn Rogers, traveled to Las Vegas—and it wasn't for a vacation. They spent the week immersed in an intense, specialized training program to earn a certification that is going to revolutionize how we market your assets. They have officially earned the highly coveted AMM (Auction Marketing Management) Certification.

Think of this as having gone back to school for the most advanced, cutting-edge marketing techniques available in the entire industry. And why did they do this? Because at Farmer Auctions, we are relentlessly dedicated to delivering you the best possible results, and that means always learning from the best.

Learning from Legends

This wasn't just an online course; it was an elite, hands-on workshop led by two absolute legends in the business: Jean Roberts and John Shultz. These are the experts who literally wrote the book on successful auction marketing strategies. Jarrod and Lynn sat shoulder-to-shoulder with the top auction professionals in the country, soaked up knowledge, and learned proprietary techniques that the competition simply doesn’t use.

This powerful AMM designation is not something every auction company earns. It required a serious investment of time, resources, and a commitment to excellence. For you, our valued client, this commitment translates into one massive benefit: BETTER RESULTS.

Smarter Strategies: Marketing in the Digital Age

The world of marketing changes faster than a lightning strike, especially online. What worked last year might be completely outdated today. By earning the AMM certification, we have ensured we are ahead of the curve, not behind it.

The AMM method is about using advanced data analytics and sophisticated digital tools to build a targeted campaign for your specific items.

Targeted Digital Ads: The AMM training taught us how to use laser-focused digital advertising to put your item in front of the exact person most likely to buy it.
Optimized Content: From the photos we take to the descriptions we write, everything is now optimized for search engines so your listing is the first thing bidders see.

Maximum Returns: Driving Competition

Ultimately, everything we do is aimed at one goal: ensuring your auction delivers the maximum possible return. The AMM curriculum was fundamentally focused on driving competition by:

Creating Urgency: We learned techniques to build excitement that encourages bidders to act now.
Professional Presentation: The training emphasized the highest standards for photography and video to make your items irresistible.
Psychology of the Sale: We gained insight into buyer motivation to structure the auction for the highest final price.

The Future of Farmer Auctions is Now

Jarrod and Lynn have returned from Las Vegas, and they didn't come back empty-handed. They brought this powerful, cutting-edge marketing knowledge back with them and are putting it to work for every client, starting with your very next sale.

We’re not just keeping up with the industry; we’ve learned how to lead it. We are more confident than ever that Farmer Auctions is the best place to sell your assets because our team is now equipped with the ultimate marketing playbook.

Ready to see the difference AMM expertise makes? Contact us today! https://www.farmer-auctions.com/contact