Level Up! Why Our Team Went to Vegas for the Ultimate Auction Marketing Upgrade
Beyond the Gavel: Our Recent Deep Dive into Master-Level Auction Marketing
Our leadership team just returned from an intensive, elite training mission in Las Vegas, and they didn’t bring back souvenirs—they brought back a competitive edge for our clients. Owner Jarrod Hines and CMO Lynn Rogers have officially earned their Auction Marketing Management (AMM) designations after studying under industry legends Jean Roberts and John Shultz.
In an era where digital marketing changes in a heartbeat, "business as usual" isn't enough. This abstract explores how our team’s new certification translates directly into higher returns for you through:
Precision Targeting: Reaching the right buyers, not just more buyers.
Search Engine Mastery: Ensuring your assets are the first thing bidders see online.
Competitive Psychology: Using advanced data and timing to drive bidding wars.
At Farmer Auctions, we don't just follow industry standards—we set them. Read on to see how we are putting the "Vegas Playbook" to work to secure the highest possible value for your property.
Year-End Clarity: Is a 2026 Auction the Smartest Move for Your Estate and High-Value Assets?
December marks a crucial period for financial and estate planning beyond the usual holiday preparations. Many high-value tangible assets—such as real estate, fine art, antique collections, and specialized equipment—are often overlooked in year-end reviews, representing significant but untapped capital. Learn more at the link below.
Compassionate Transitions: Your Guide to Downsizing with Farmer Auctions
Change is a natural part of life, and with it often comes the need for transition—especially as we enter our senior years, move to a new living situation, or face the difficult task of settling a loved one's estate. At Farmer Auctions, we understand that these transitions are deeply emotional, often overwhelming, and require exceptional sensitivity.
$20 Box or $4,050 Treasure? Why Hiring a Professional Auction Company Matters
In August, our appraiser, Larry, made an incredible find in the "Splendid South Roanoke Collection." A seemingly ordinary, water-damaged book with a 19th-century binding turned out to be a rare edition of Descartes De La Méthode published in 1637. This blog details how this priceless historical artifact could have been sold for $20, but thanks to professional expertise, it was identified, preserved, and ultimately sold at auction for a remarkable $4,050. Please read the full story and learn why using a professional appraiser is the only way to guarantee your hidden treasures find their actual value.
Old Flame: Match Strikers of the Late 19th and Early 20th Centuries
Learn all about match strikers, charming objects that remind us of a past way of life.
